Ad Analysis-Ben Dodson

This ad is associated with hard cider and expresses how, through persuasive language, this cider is above all others. The company is Strongbow, who clearly states in the ad that this is the worlds #1 hard cider. Through the images and language used in the ad, the company attempts to persuade people to use their product rather than others.

First, I believe that this ad uses pathos most efficiently, due to the senses it awakens. The text used in the lower right corner, "Start your night with the crisp, refreshing taste of Strongbow", associates itself with tasting something that "crisp" and "refreshing", thus appealing to ones senses and emotion. This overall causes there to be a desire for the product. Also, the statement "It's golden hour. Start something", appeals to emotion through originality. The ad is offering a situation to the viewer, who could look at it as a new beginning in their preferences of a hard cider.

Next, the ad puts its credibility on the line with the statement, "The worlds #1 hard cider", which shows that the company is truly confident that its product is in a class above the others. It also expresses ethos through the seal that is on the bottle. The seal near the rim of the bottle has "since 1887" written across it, showing that this company has been producing and manufacturing this product for over 100 years, giving it a certain amount of solidity in the hard cider business.

Honestly, the advertisement is not completely credible, due to its bold accusations of the product. There is no proof that this product is truly the best or "#1." Its not exactly ethical either because its lying to public. There are most definitely other hard ciders which could match or exceed the quality of this one. Its obvious, through its lack of statistics and logos, that this ad eventually cannot hold up to statements that it makes.