Ad analysis

This ad is designed to target people with Phone, iPad, and iPod, it's a unique type of case that can protect the apple products from anything, the product is called Lifeproof after all.This ad uses mostly only pathos to draw your attention hoping you'll be interesting and research more on the product.

My first ad analysis of this picture was that this product protects the iPhone, iPad, and iPod from anything. It uses pathos by the colorful pictures to grab your attention to the ad when you're flipping through the magazine pages. It only keeps your attention if you have an apple product.

My second ad analysis was more in depth. The product uses some ethos by having multiple ways to connect with the product, it has five social media websites you could go to and it's own website to find out information about this product. This makes the company more credible if they're more open and easily able to find our more information about them if needed so it doesn't feel like they're hiding anything. The best thing that the ad uses is pathos, if the colorful pictures captures your sight, then you'll want to know more about the product because there isn't really much words on the ad to go by.

Although this product seems really nice, I don't it's completely honest. I don't think you could have complete freedom even if the product says it's waterproof, dirt proof, snow proof, and shock proof. It doesn't say what happens if you drop the product. I think if this product was actually successful, more people would have heard about this product by now.