Ad Analysis- Zach Padovan

This ad is one that is promoting the drinking of Michelob ultra beer. the ad uses many different strategies to appeal to the viewer. This ad is a successful one when it comes to using different types of appeals to engage the consumer.

One way this ad appeals to viewers is through the use of of logos. it does this by showing four friends together laughing, smiling, and having a good time while playing a round of golf. Getting together with your friends is sure to be an enjoyable experience and by showing this the add is logical and can appeal to its audience through the use of logic. In regards to having fun with your friends while playing golf is also a realistic and believable situation witch is another way that the ad is appealing. this logical stratagy in this case gives the ad a happy tone wich makes the ad enjoyable to look at and easy to relate to,

Another way this ad is successful in appealing to its audience is through the use of pathos. It does this by associating the beer with the fun all the friends are having together. this emotionally connects the consumer to the product and can help sell said product to the consumer mare easily. in a way it is saying that if you want to be successful, and have a good time with your friends then Michelob ultra is the key to that equation. The fact that the beer is in the foreground of the ad suggests that golfing with your friends at an exotic location that you fly to on a private plane all starts with drinking Michelob ultra. On a subconscious level this is very successful on grabbing the attention of the consumer.

This ad is far from honest. surly playing golf with your friends is fun, however that is possible without the drinking of Michelob ultra, or any beer for that matter. Michelob ultra can not give you the power to fly to a beautiful, and exotic location on your own private plane just to play a round of golf with your buddies. the ad is successful in appealing to its audience, but extraordinarily unsuccessful in creating an honest depiction of what Michelob ultra can do for you.