This ad used logos and the Font made it catch someones attention. I think its effective because they say other organizations recommend the product and has a title that you cant miss. The title says "The remarkable truth about fish oil" anytime someone sees the word truth, obviously you will want to know the truth regardless of the issue.
I think this article is honest because of who the ad is made by. This isn't an ad made by some random company, its made by a popular respected company who most people would trust. The ad is very convincing with the use of logos, but I have to question the creditability because it says things other health organizations have said about the product, but do not site who they are.

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