There are a lot of elements used in this ad. First of all the colors of the fireworks. It draws the eye and makes you want to go to Disney World. The fireworks also create and very dreamy, warm atmosphere especially with the castle in the background.
Another element used in this ad is slogan. "Let the memories begin." This is a great vacation for families to take, Disney is trying to say it would be unforgettable. Disney is all about dreams, family and memories.
The advertisement is very honest because Disney World is summed up in that ad. It's very magical and just a whole different experience. The castle is real and usually there are firework shows therefore this ad is not lying.

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