Final Ad Analysis

This ad is clearly persuasive. The Evan William's distiller is attempting to use the readers assumed passion for 'good' bourbon and the bar scene, in order to convince the audience to start drinking their product.

The first thing they use effectively is their several logos statements. By stating that their company was started in 1783 implies the success of the product, and by showing on the label that it is Kentucky's 1st distiller (Kentucky being the heart of bourbon country) proves that it is the best. Their slogan at the top, "Good bourbon has nothing to prove" once again implies that their product is superior to competition.

The second element that they used well is the color. The repetitive use of this strong color is a warming feeling (pathos), something that bourbon or whiskey enthusiasts can agree on. They most effectively try to establish a connection between the look, feel, and taste of their product.

I believe this ad is very honest, even if you do not agree with their statements. The advertisement is from the sellers point of view and they are saying that their product is the superior one. To them it could not be more honest. Perhaps they should have wrote the "drink responsibility" statement in the corner in white so that it would have stood out easier.