Composition in the modern world at The Ohio State University.
Tuesday, November 5, 2013
Ad analysis
My ad is a Twinings tea ad that is meant to persuade people into purchasing their tea. This ad makes the statement "With my cup of Twinings, even a rainy day feels brighter." The background image is rainy and bright; the ad is using its statement and background imagery to try and sell its product. It's making the argument that tea can make any day better.
The composition and layout of this ad makes it so that the audience feels like the tea will be beneficial to them on a rainy day. And the diction choice of this ad makes it sound like they are english (from england) where the company was started so it gives them a genuine feel.
I think that the ad is ethical or honest because I think that a good cup of tea can make you change your perspective on the environment around you. Yes the weather outside may not be the best, but who is to say that their product can't make you change how you see the weather around you.
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